Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic LBD to raise awareness about mental health in society. Participants wear one LBD for five consecutive days to illustrate the effects poverty can have on our society. By wearing a button that reads “Ask Me About My Dress,” participants invite dialogue among colleagues, friends and strangers to raise awareness about mental health.
Participants are encouraged to harness the power of their social media platforms to get donations. Raising funds make possible the work and mission of the Junior League: promoting voluntary service, developing the potential of women and improving the community. Following the campaign, participants donate dresses and other business appropriate clothing to our community partners to help prepare women on low incomes for job interviews by providing them professional attire.
Last winter and spring, some of our new members put a lot of time and effort into preparing for the Little Black Dress Initiative. Unfortunately, due to Covid-19, we were not able to run the LBDI as planned, but the League wants to acknowledge the team for all the work they put into this important campaign to raise awareness about mental health. Thank you to Megan Gardner, Emily Mangialardi, Rosemary Omenogor, Sandy Shamon, and team lead Brenda Sparling Howe for all your hard work!
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